Why we do What we do

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Written by Robert Manigold

October 8, 2015

Why we do What we do

As Simon Sinek might say "the Why is important"

    One of our Agency partners does something that is fantastic and something that has both piqued my interest and has inspired me and others in our Company. They extensively vet their Clients. While this may seem simple, Why they vet their Clients is because they want to work exclusively with Clients who are trying to make the world a better place and to leave this planet better when they leave it than when they started. By doing business with people who believe that the "why" is just as important as the "what", they know that there are more shared similarities, that projects tend to go more smoothly and that they are also making an indirect contribution wherein the world gets better. Doing business this way if looked at in a vacuum may seem crazy because they are significantly limiting their Client base to smaller subset of the world but it has done the opposite, their business has grown and is thriving.

     In my eyes this Agency has earned a degree of respect that many others cannot hope to achieve in my eyes because they care about the "why" so much that they are willing to have faith that this practice will sustain them. It has, and I sincerely believe that it will continue to do so. This is a shorter blog post than many of my ramblings but I have been thinking about it quite a bit and wanted to share with the world the story of Fervor. They are someone that I can always recommend to someone who is doing great work that has a positive impact on the world. Check them out at www.createfervor.com or shoot Mike Farag their fearless leader an email at mike@createfervor.com

Until next time: ask yourself why you are doing what you are doing. If you don't like the answer, make a change for the better.

-robert